Last Updated: January 11, 2021

inGEM Tech, LLC (“we,” “us,” “our” or "inGEM") respects your privacy. This Privacy Notice explains how we, and our affiliates, collect, use, disclose, and protect Personal Information (defined below), and your choices about the collection and use of Personal Information.

This Privacy Notice applies to Personal Information collected or processed through any of our websites, apps, online stores, social media pages, or other platforms that link to this Privacy Notice (collectively, the “Site”). 

The "SPARKd" brand and related products and services are owned by inGEM. Other organizations (such as museums, zoos, retail businesses or other cultural attractions) can use the SPARKd products and services to provide access to websites not operated by inGEM. Each website accessible from our app will have its own linked privacy policy. 

1.Types of Personal Information We Collect and Use

“Personal Information” is information that identifies or relates to a particular individual.  Examples of Personal Information include, among others, name, email address, phone number, mailing address, and online identifiers.


As described in more detail below, we collect Personal Information from you in two ways – when you voluntarily submit Personal Information through a form on the Site; and through information we automatically collect when you use the Site. 


A.  Information that You Provide Us

In various places on the Site, we may request information from you via forms.  The exact Personal Information we need to collect will depend on the purpose of the form. For example, if you register for an account, we request contact information, including your full name, email address, and phone number. We will indicate on the form whether a particular field of Personal Information is mandatory or optional.  If you choose not to provide certain Personal Information, we may not be able to provide requested services.

B.  Information We Automatically Collect from You

We collect the following types of information automatically through your use of the Site:

  • Cookies, Device Identifiers, and Similar technologies


When you use or access the Site, we and our service providers use cookies, device identifiers, and similar technologies such as pixels, web beacons, and local storage to collect information about how you use the Site.  We process the information collected through such technologies, which may include or be combined with Personal Information, to help operate certain features of the Site, to enhance your experience through personalization, and to help us better understand the features of the Site that you and other users are most interested in. 

Most browsers provide you with the ability to block, delete, or disable cookies, and your mobile device may allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, some features of the Site may not be available or some functionality may be limited or unavailable.  Please review the help pages of your browser or mobile device for assistance with changing your settings.

Some of our service providers may use cookies or other methods to gather information regarding your use of the Site, and may combine the information in these cookies with any Personal Information about you that they may have. The use of such tracking information by a third party depends on the Privacy Notice of that third party. We do not respond to Do Not Track (“”) signals sent to us by your browser at this time. To learn more about how DNT works, please visit

  • Analytics

To assist us with analyzing our website traffic through cookies and similar technologies, we use analytics services, including Google Analytics.  For more information on Google Analytics’s processing of your information, please see “How Google uses data when you use our partners' sites or apps.”   You can also opt-out of Google Analytics here:

  • Log File Information

When you use our Site, our servers automatically record information, including your Internet Protocol address (“IP Address”), browser type, referring URLs (e.g., the site you visited before coming to our Site), domain names associated with your internet service provider, information on your interaction with the Site, and other such information (collectively, “Log File Information”). We may also collect similar information from emails sent to you which then help us track which emails are opened and which links are clicked by recipients.

We use Log File Information collected from our implementation of the Site to help secure the Site by identifying potential threats and vulnerabilities and in analyzing the effectiveness of our Site to improve the Site’s function and content. 

2.How We Use Personal Information

We use Personal Information the following purposes:

  • Responding to your inquiries and customer service requests;

  • Making our Site available to you;

  • Analyzing, administering, and improving the Site;

  • Enabling secure use of the Site and preventing fraud;

  • Protecting our rights or our property;

  • Meeting legal obligations; and

  • For other purposes related to the reasons for which you provide Personal Information.


We will retain your Personal Information for the period necessary to fulfill the purposes for which your Personal Information has been collected as outlined in this Privacy Notice unless a longer retention period is required by law. 

3.Disclosure of Personal Information

We will not disclose Personal Information except as set forth in this Privacy Notice or with your consent. This section describes to whom we disclose Personal Information and for what purposes.

  • Our Customers.  We may disclose Personal Information with our customers, for example other businesses that use our SPARKd products and services as part of their education and entertainment efforts with their audiences. These customers may use this Personal Information in accordance with their privacy policies, which are included in their linked websites.

  • Our Service Providers. We engage service providers to perform tasks on our behalf and to assist us in operating the Site or providing our products and services. For example, we engage third parties to provide analytics services, advertising, payment processing, shipping, and Site and ecommerce functionality.   We take commercially reasonable steps to help ensure our service providers provide at least the same level of protection for Personal Information as we do.

  • Companies Involved in Mergers and Acquisitions Transactions.  If we sell or otherwise transfer part or the whole of our business or assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, or liquidation), any information collected through the Site, including Personal Information, may be among the items sold or transferred.

  • Law Enforcement, Government Agencies, and Courts.  We may disclose Personal Information at the request of law enforcement or government agencies; in response to subpoenas, court orders, or other legal process; to establish, protect, or exercise our rights; to defend against a legal claim; to protect the rights, property, or safety of any other person; or as otherwise required by law.

4.How We Protect the Confidentiality of Personal Information

We use all commercially reasonable efforts to protect the confidentiality and security of Personal Information we process. For example, when you are paying for a product or service on one of our online stores, your payment is processed by a third-party payment processor that specializes in secure online payment processing.  We do not collect, store, or otherwise have access to your payment information. The payment processor keeps your payment information confidential, and we only receive a “token” to confirm your payment was completed.

Despite these efforts to store Personal Information in a secure operating environment, we cannot guarantee the security of Personal Information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of Personal Information, we cannot guarantee that our security measures will prevent third parties such as hackers from illegally obtaining access to Personal Information. We do not represent or warrant that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.

5.Accessing, Updating, or Deleting Personal Information

If you would like to access, update, or delete Personal Information about you, you may submit a request using the contact information in Section 12, below.    We will promptly review all such requests in accordance with applicable law.

If you are a resident of California, please see the information below in Section 8 (California Residents) for more information regarding your rights.

6.Opting Out of Receiving Electronic Communications

We may send notifications, promotions, or other information via email or text message (“Communications”). You may choose to stop receiving Communications by clicking on the unsubscribe link at the bottom of our emails.  Please note that certain Site-related Communications are necessary for the proper functioning and use of the Site (e.g., to send you emails confirming your purchase) and you may not have the ability to opt out of those Communications. 

7.International Use of the Site

Our services are intended by used by residents of the United States. If you are using our websites from outside the United States, please be aware that Personal Information will be collected, stored, and processed in the United States.  Please be aware that the data protection laws of the United States might not be as comprehensive as those in your country.


8.Children’s Privacy

We do not knowingly collect or solicit any Personal Information from children. In the event that we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information.

9.Other Websites and Sites, Including Social Media

We are not responsible for the practices employed by any websites or services linked to or from our Site, including the information or content contained within them.  A link to a third party’s website should not be construed as an endorsement.  We encourage you to investigate and ask questions before disclosing Personal Information to third parties. 

10.Changes to Our Privacy Notice

We may modify or update this Privacy Notice from time to time, so please review it periodically. We may provide you with notice of material changes to the Privacy Notice as appropriate under the circumstances. Unless otherwise indicated, any changes to this Privacy Notice will apply immediately upon posting to the Site. 

11.Your Rights

Depending on your relationship with us, certain rights may apply with respect to your personal data.  Please contact us using the information in Section 12 for more information about your rights, and how to exercise them. 


12.How to Contact Us

If you have any questions about this Privacy Notice or the Site, please contact us using the following: